Key Qualifications

Click on the links below to find out more about the key qualification.

Marketing, Communications, & Customer Management

• • Responded immediately to false report during nightly news broadcast, resulting in on-air clarification prior to end of broadcast. For more information, click here.

  • Produced restructured Web site, improving architecture and navigation, which increased new visitors 150% and returning visitors 300% in 12 months. For more information, click here.

  • Launched and marketed Sophie B. Hawkins' second album, which earned more than $12 million in gross sales revenue. For more information, click here.

  • Strategized agency communications plan with Development division to help drive contributions and foundation giving from $3.2 million in 2008 to $13.7 in 2012.

  • Constructed and launched Spanish and Chinese micro-Web sites. Site launch featured in a front-page article of Sing Tao's community section and resulted in more than 500 Web visits and 200 phone calls in one week.

Project Management

• • Collaborated with European record companies to garner press attention for Smashing Pumpkins' follow-up CD, selling 1.5 million copies in Europe. For more information, click here.

  • Spearheaded regional marketing plan for Fun Lovin' Criminals, resulting in $3 million album sales in U.S. For more information, click here.

  • Led marketing plan execution, managed studio recording and photo shoot budgets, and product-managed Celebrity Skin, Hole's acclaimed final album.

  • Led Sinead O'Connor's six-song Gospel Oak EP's marketing plan, which exceeded sales targets 100%, grossing $500,000.

  • Product-managed Bruce Springsteen's first-ever simultaneous, worldwide dual CD releases, which generated more than $50 million in global sales revenue.

Ethnic Marketing & Multicultural Events

• • Developed dedicated advertising campaigns and marketing collateral, which were key factors in increasing Hispanic enrollment 22% and Asian enrollment 24%. For more information, click here.

  • Conceptualized and led committee that planned and implemented promotional events to celebrate school achievements for target ethnic groups, which contributed to 24% increase in Asian enrollment and 22% increase in Hispanic enrollment. For more information, click here.

  • Oversaw album launch plan for Smashing Pumpkins' Adore in Europe, which grossed more than $18 million dollars and sold 1.5 million units.

Leadership / Management

• • Pioneered company's strategy for search engine marketing (SEM) and optimization (SEO), boosting sales 27% and total number of leads 160%. For more information, click here.

  • Spearheaded development of community-directed services, leading to increased sales leads 75% and foot traffic 50%. For more information, click here.

Finance & Operations

• • Secured college's first guaranteed advertising budget of $400,000, which later grew to $850,000. For more information, click here.

  • Saved 30% in production costs following implementation of company's first-ever, vendor-bid process for signage and marketing collateral.

  • Realigned advertising strategies, timing of ads, and budget for maximum cost-effectiveness; sales leads/inquiries increased 150%.

  • Managed recording budget for Stone Temple Pilots' Shangri-La Dee Da album, which grossed more than $8 million in sales.

Branding

• • Directed college's first marketing and branding campaigns. Despite two tuition increases, enrollment increased 24% after years of zero or negative growth, generating $93 million over five years. For more information, click here.

  • Bolstered new student enrollment 27% by conducting institute's first branding campaign and expanding company's media visibility and field marketing strategies.

Advertising, Creative Direction and Development

• • Marketed multi-platinum artists C&C Music Factory, with album sales grossing $60 million. For more information, click here.

  • Saved 15% annually from media budget by placing buys directly and doing "avails" ratings analyses and station/newspaper allocations in-house.

  • Directed in-house development of all ad creative, including branding campaign materials for an annual savings of $50,000.

  • Coordinated photographers, art directors, and video directors for Smashing Pumpkins' Adore album, which grossed more than $36 million worldwide.